Amy is an incredibly nurturing coach.

The biggest unlock for me is how much easier everything becomes when you have a daily mindfulness practice.

Amy can help you get there!

- Carli McKinney, client

my mission

Sketch of Amy with her notes and meditation vibes by Irene Falgueras

Hi. I’m Amy, your mindfulness coach.

I work with people - just like you and me - who want to design a path to navigate stress, overwhelm, and big life changes with more ease, joy, and authenticity.

As a mindfulness meditation practitioner, mom, and entrepreneur, I know firsthand how daily mindfulness practices nurture optimal qualities like calm and clarity, curiosity and playfulness, compassion and gratitude. These foundational attitudes open your heart and free your mind, clearing a path to authentic happiness.

The heart of our work together is co-creating customized strategies inspired by ancient wisdom and practical, science-backed tools designed to help you:

  • get to know and trust yourself on a deeper level
  • tune-in to your natural strengths and heartfelt values
  • embrace all that you are, including your inner critic and difficult emotions

What really lights me up about this work is the ripple and ricochet effect.  As you deepen your connection to yourself and get the support you need,  you naturally have more to give to your loved ones and the world around you. And in big and small ways, your transformation inspires others to blossom too.

If this resonates with you - if it's something you need, if it's a maybe, or a YES, PLEASE, then let's connect and explore ways to honor what matters most to you.

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Amy's Name

my story

CONGRATULATIONS on pausing to be here now

It's not easy in a culture of “never enough” that celebrates chasing deadlines and staying busy.

If you’re like me, consider yourself one of the lucky ones. Not everyone gets a chance to stop and recognize this life-changing opportunity to lean in, take a deep look at yourself, and figure out what matters most to you. And then, skillfully, find ways to orient your life around it. 

This is the heart of mindful living.

* * *

My own mindfulness journey began with a simple 30-day yoga challenge back in 2010. Those downward dogs and twists toned my body, my mind, and my spirit, helping me balance family life with a demanding fashion business. 

Yoga also awakened my spirituality and sense of purpose, setting me on a path toward authentic happiness. 

I was already happy on so many levels. I had all the things I set out for: a successful business, loving family, and beautiful home - but deep down, I was tired of chasing after dreams that no longer inspired me and drained by my own perfectionism and a constant drive to do and be more.

Little by little, I added meditation into my daily routine and the changes started to accumulate. What started as short meditations on my morning ferry ride to San Francisco eventually turned into a twice-daily honored tradition. 

Yoga and meditation became my anchors. These nourishing rituals connected me to my inner landscape, calming my busy mind and opening my heart. With time, I learned how to relate to my nagging inner critic and vulnerable inner child with compassion and creativity instead of reactivity. With kind attention, I can transform old habit energy and limiting beliefs and show up with a more skillful and nurturing presence.

In my late 40’s, I put it all to the test. I remember driving across the Golden Gate bridge on my way to see a pulmonologist. On top of lung issues, I was coming to terms with the fact that my mom was dying, my teen was coming out as transgender, and I was losing my passion for my career in fashion.

As streams of "what if" scenarios swirled through my head, the ultimate question I kept coming back to was:

How do I want to show up for all of this?


Thanks to mindfulness, instead of falling apart, I leaned into my practice to face my discomfort with love and understanding instead of fear. Grounded in gratitude and an intention to live life fully - through the joys and the sorrows - I was able to navigate the overwhelm and make space to create sacred moments along the way.

Mindfulness helped me transform my suffering. It allowed me connect deeply with my mom and make peace with her passing, to bond with and advocate for my daughter, to honor my body and care for my lungs, and to find the clarity to follow my heart, transitioning my career to become a mindfulness meditation teacher and coach.

THE BEST PART? I've found a sustainable path of well-being that nurtures my joy and sense of purpose, even in the midst of chaos. 

The heart of my coaching is sharing this path with you, co-creating a tailored-to-your-life mindfulness routine to help you find more ease, joy, and authentic happiness as you tune into what matters most to you.

I'm truly honored to share this journey with you.

LET'S GET TO WORK

Amy's Name

Sketch of coach Amy getting curious and asking questions by Irene Falgueras

Amy Kuschel Brugger

mindfulness coach

Amy is a mindfulness meditation coach who specializes in co-creating highly effective, practical tools to face day-to-day challenges with more ease, joy, and authenticity.

Drawing on her own experience of running a demanding fashion business while raising her kids, Amy knows firsthand how a daily mindfulness practice can inspire us to bring our best into the world in a way that’s both nourishing and sustainable. 

With guidance from cherished teachers including Thich Nhat Hanh, Barbara Newell, and Tara Brach, Amy is commited to deepening her own practice of cultivating love and understanding, and sharing the art of mindful living with her beloved community.

Work With Amy

Amy in her office with Thich Nhat Hanh's book Zen and the art of saving the planet

resume

Work

MINDFULNESS x COACHING (2021 - present)
Amy Kuschel
DESIGNER & OWNER (1999-2022)
Amy Kuschel San Francisco

Volunteer & Fundraising

  • ALS Golden West Chapter, Team (s)Miles
  • Edgewood Center for Children & Families
  • Breast Cancer Fund
  • The Trevor Project
  • Sierra Club 

Education & Training

Awareness Training Institute x UC Berkeley's Greater Good Science Center, Mindfulness Meditation Teacher Training Certification Program with Tara Brach and Jack Kornfield, current 2023 - 2025

COACH U, Coach Training and Certification accredited by the International Coaching Federation, current 2021 - 2023

MNDFL, Mindfulness and Meditation Teacher Training Certification, 2021 - 2022

Greater Good Science Center, The Power of Awareness Course with Tara Brach and Jack Kornfield, 2021

Dr Sears Wellness Institute, Certified Health Coach, 2019

London College of Fashion, Fashion and Sustainability Certificate, 2019

Fashion Institute of Technology, SUNY New York, AAS Fashion Design, 1989 

love notes

The biggest unlock for me is how much easier everything becomes when you have a daily mindfulness meditation practice.

Amy can help you get there!”

- Carli

You’ve carried me in such a beautiful way, helping me as I transition and transform my life. I am ready to fly with great ease, joy, and lots of confidence.

- Lani

The workshop was great! Having a daily intention helps me feel more centered during the day.

- Lisa

You have seen me, understood me, and respected me . . . more than most in my life. I have always felt safe and secure in your knowing, compassionate and kind presence.

-Alyssa

I looked forward to my workshop with Amy . . . she was fully present and engaged, well versed and authentic. . . I felt connected, seen and heard.

- Gail

Thanks for your tips on meditation! I’m doing a “coffee” meditation each morning and it’s easier than I thought! I'm so happy I've been able to make it a daily habit and it's helping me manage my work stress.

- Juri

Amy has been a gift, she brought me back to rediscover my spirituality that I’ve lost over time. Thanks, Amy!

- Irwin

I'm grateful to have tools that help me show up for life as the person I want to be. I've learned how to get untangled from overwhelm and honor what matters most to me.

- Me (to myself!)

The biggest unlock for me is how much easier everything becomes when you have a daily mindfulness meditation practice.

Amy can help you get there!”

- Carli

You’ve carried me in such a beautiful way, helping me as I transition and transform my life. I am ready to fly with great ease, joy, and lots of confidence.

- Lani

The workshop was great! Having a daily intention helps me feel more centered during the day.

- Lisa

You have seen me, understood me, and respected me . . . more than most in my life. I have always felt safe and secure in your knowing, compassionate and kind presence.

-Alyssa

I looked forward to my workshop with Amy . . . she was fully present and engaged, well versed and authentic. . . I felt connected, seen and heard.

- Gail

Thanks for your tips on meditation! I’m doing a “coffee” meditation each morning and it’s easier than I thought! I'm so happy I've been able to make it a daily habit and it's helping me manage my work stress.

- Juri

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