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Amy is an incredibly nurturing coach.

The biggest unlock for me is how much easier everything becomes when you have a daily mindfulness practice.

Amy can help you get there!

- Carli McKinney, client

my mission

Sketch of Amy with her notes and meditation vibes by Irene Falgueras

Hi. I’m Amy, your mindfulness mentor and coach.

I specialize in supporting purpose-driven creative entreprenuers - like you - who want to get untangled from stress and overwhelm, empowering you to make a positive impact with your work. Together, we'll explore mindfulness practices that cultivate ease, joy, and authentic heart-centered connections, so you can show up fully for what matters most to you.

Drawing from my experience as a mindfulness meditation practitioner, a mom, and an entrepreneur myself, I understand some of the unique challenges and aspirations you face. I've witnessed firsthand how integrating mindfulness practices into daily life nurtures a sustainable path to personal, professional, and creative growth and well-being.

The heart of our work together is co-creating tailored strategies that blend ancient wisdom with modern science-backed tools. Together we'll explore how to:

  • navigate your inner landscape with care and curiosity, uncovering hidden insights and untapped potential
  • clarify your heart's intentions and align your actions with what matters most to you, both personally and professionally
  • embrace your whole self, including your inner critic and challenging emotions, with kindness and acceptance
  • identify and transform limiting beliefs into opportunities for growth and fullfillment
  • cultivate a sustainable, meaningful life grounded in mindfulness, creativity, and purpose

What really lights me up about this work is the ripple and ricochet effect.  As you deepen your connection to yourself and claim your purpose, you naturally have more to give to your creative work, your loved ones, and the world around you. In big and small ways, your transformation inspires others to blossom too. And together, we contribute to a collective wave of positive change, spreading joy and well-being far and wide.

If this resonates with you - if you're longing for greater clarity, fulfillment, and impact - then let's connect. Whether it's a definite "YES, PLEASE!" or simply a growing curiosity, I'm here to answer your questions. 

BOOK A CALL Learn More

Amy's Name

my story

CONGRATULATIONS on pausing to be here now

It's not easy in a culture of “never enough” that celebrates chasing deadlines and staying busy.

If you’re like me, consider yourself one of the lucky ones. Not everyone gets a chance to stop and recognize this life-changing opportunity to lean in, take a deep look at yourself, and figure out what matters most to you. And then, skillfully, find ways to orient your life around it. 

This is the heart of mindful living - and the optimal backdrop for creativity.

* * *

My own mindfulness journey began with a simple 30-day yoga challenge back in 2010. Those downward dogs and twists toned my body, my mind, and my spirit, helping me balance well-being, family life, and a demanding fashion business. 

Yoga also awakened a sense of purpose, setting me on a path toward authentic happiness. 

I was already happy on so many levels. I had all the things I set out for: a successful design business, loving family, and beautiful home - but deep down, I was tired of chasing after dreams that no longer inspired me and drained by my own perfectionism and a constant drive to do and be more.

Little by little, I added meditation into my daily routine and the changes started to accumulate. What started as short meditations on my morning ferry ride to San Francisco eventually turned into a twice-daily honored tradition. 

Yoga and meditation became my anchors. These nourishing rituals connected me to my inner landscape, calming my busy mind, opening my heart, and fostering my creativity. With time, I learned how to relate to my nagging inner critic and vulnerable inner child with compassion and curiosity instead of reactivity. With kind attention, I'm now able to transform old habit energy and limiting beliefs so I can show up with a more skillful, creative, and nurturing presence.

In my late 40’s, I put it all to the test. I remember driving across the Golden Gate bridge on my way to see a pulmonologist. On top of lung issues, I was coming to terms with the fact that my mom was dying, my teen was coming out as transgender, and I was losing my passion for my career in fashion.

As streams of "what if" scenarios swirled through my head, the ultimate question I kept coming back to was:

How do I want to show up for all of this?


Thanks to mindfulness, instead of falling apart, I leaned into my practice to face these challenges with love and understanding instead of fear. Grounded in gratitude and an intention to live life fully - through the joys and the sorrows - I was able to navigate the overwhelm and make space to create sacred moments along the way.

Mindfulness helped me transform my suffering. It allowed me connect deeply with my mom and make peace with her passing, to bond with and advocate for my daughter, and to honor my health and well-being. It gave me the clarity and courage to follow my heart, transitioning my career to become a mindfulness meditation mentor and coach.

THE BEST PART? I've found a sustainable path of well-being that nurtures my joy, my creativity, and a sense of purpose, even in the midst of chaos. 

The heart of my coaching is sharing this path with you, co-creating a tailored-to-your-life mindfulness routine to help you tune into what matters most to you. And together, we can spread our ease, joy, and authentic happiness into the collective consciousness.

I'm truly honored to share this journey with you.

LET'S GET TO WORK

Amy's Name

Sketch of coach Amy getting curious and asking questions by Irene Falgueras

Amy Kuschel Brugger

mindfulness coach

 

Amy is a mindful living coach and mentor who specializes in working with purpose-driven creative entreprenuers who want to transform their relationship with stress and overwhelm so they can show up fully for life - with more ease, joy, and authenticity - and make a positive impact in the world. 

Drawing on her own experiences as an entrepreneur running a high-touch fashion business, Amy understands the unique challenges of balancing creative demands with personal well-being and family responsibilities. Through her daily mindfulness meditation practice, she discovered the power of finding calm amidst the chaos, inspiring her to guide others on their own transformative journey.

Amy integrates ancient Buddhist wisdom with modern, science-backed strategies to co-create tailored solutions based on each clients' needs. Together, they cultivate a nourishing and sustainable path for growth and transformation.

In addition to one-on-one coaching, Amy offers workshops and customized meditations designed specifically for creatives making a positive impact in the world. These highly effective, practical tools nurture authentic happiness and build heart-centered connections.

Amy's commitment to personal growth and development is rooted in her dedication to deepening her own practice. Drawing inspiration from cherished teachers like Thich Nhat Hanh and Tara Brach, as well as her personal mentors, Barbara Newell and Sharon Shelton, she continues to evolve her approach to mindfulness and compassion. Through her work, Amy aims to elevate the collective consciousness and empower like-hearted creatives to thrive in both their personal and professional lives.


Work With Amy

Amy in her office with Thich Nhat Hanh's book Zen and the art of saving the planet

resume

Experience

MINDFULNESS x COACHING (2021 - present)
Amy Kuschel
MEDITATION TEACHER  (2023 - present)
Insight Timer
COMMUNITY MEDITATION FACILITATOR (2022 - present)
Morning Light Sangha
DESIGNER & OWNER (1999-2023)
Amy Kuschel San Francisco

Volunteer & Fundraising

  • ALS Golden West Chapter, Team (s)Miles
  • Edgewood Center for Children & Families
  • Breast Cancer Fund
  • The Trevor Project
  • Sierra Club 

Education & Training

Awareness Training Institute x UC Berkeley's Greater Good Science Center, Mindfulness Meditation Teacher Training Certification Program with Tara Brach and Jack Kornfield, current 2023 - 2025

Cloud Sangha, Mindfulness Mentor Training Program with Tara Brach and Jack Kornfield, 2023-2024, certification April 2024

COACH U, Coach Training and Certification accredited by the International Coaching Federation, 2021 - 2023

MNDFL, Mindfulness and Meditation Teacher Training Certification, 2021 - 2022

Greater Good Science Center, The Power of Awareness Course with Tara Brach and Jack Kornfield, 2021

Dr Sears Wellness Institute, Certified Health and Wellness Coach, 2019

London College of Fashion, Fashion and Sustainability Certificate, 2019

Fashion Institute of Technology, SUNY New York, AAS Fashion Design, 1989 

love notes

Amy has been a gift, she brought me back to rediscover my spirituality that I’ve lost over time. Thanks, Amy!

- Irwin

I'm grateful to have tools that help me show up for life as the person I want to be. I've learned how to get untangled from overwhelm and honor what matters most to me.

- Me (to myself!)

The biggest unlock for me is how much easier everything becomes when you have a daily mindfulness meditation practice.

Amy can help you get there!”

- Carli

You’ve carried me in such a beautiful way, helping me as I transition and transform my life. I am ready to fly with great ease, joy, and lots of confidence.

- Lani

The workshop was great! Having a daily intention helps me feel more centered during the day.

- Lisa

You have seen me, understood me, and respected me . . . more than most in my life. I have always felt safe and secure in your knowing, compassionate and kind presence.

-Alyssa

I looked forward to my workshop with Amy . . . she was fully present and engaged, well versed and authentic. . . I felt connected, seen and heard.

- Gail

Thanks for your tips on meditation! I’m doing a “coffee” meditation each morning and it’s easier than I thought! I'm so happy I've been able to make it a daily habit and it's helping me manage my work stress.

- Juri

Amy has been a gift, she brought me back to rediscover my spirituality that I’ve lost over time. Thanks, Amy!

- Irwin

I'm grateful to have tools that help me show up for life as the person I want to be. I've learned how to get untangled from overwhelm and honor what matters most to me.

- Me (to myself!)

The biggest unlock for me is how much easier everything becomes when you have a daily mindfulness meditation practice.

Amy can help you get there!”

- Carli

You’ve carried me in such a beautiful way, helping me as I transition and transform my life. I am ready to fly with great ease, joy, and lots of confidence.

- Lani

The workshop was great! Having a daily intention helps me feel more centered during the day.

- Lisa

You have seen me, understood me, and respected me . . . more than most in my life. I have always felt safe and secure in your knowing, compassionate and kind presence.

-Alyssa

I looked forward to my workshop with Amy . . . she was fully present and engaged, well versed and authentic. . . I felt connected, seen and heard.

- Gail

Thanks for your tips on meditation! I’m doing a “coffee” meditation each morning and it’s easier than I thought! I'm so happy I've been able to make it a daily habit and it's helping me manage my work stress.

- Juri

Amy has been a gift, she brought me back to rediscover my spirituality that I’ve lost over time. Thanks, Amy!

- Irwin

I'm grateful to have tools that help me show up for life as the person I want to be. I've learned how to get untangled from overwhelm and honor what matters most to me.

- Me (to myself!)

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