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The Journal

ONE DAY ONLY: Sample Sale

Amy Kuschel San Francisco - Sample Sale - Saturday, April 28, 2018

Don't miss our biggest sample sale EVER!

Saturday, April 28th from 10am - 6pm.

Shop newly marked down wedding gowns from $500 to $1800.

A few rules...

  1. No appointments necessary
  2. Sign in when you arrive
  3. Only 5 items per fitting room at a time
  4. Everything sold AS IS
  5. Purchases are final sale

Sweeten the steal:

Bring in books for the youth at Edgewood and receive an additional $150 OFF your wedding gown.

We can't wait to help you find your wedding dress!

Slow Fashion Shopping Event

Behind the scenes Amy Kuschel San Francisco workroom

Shop local and be a part of our SLOW FASHION MOVEMENT.
Join us on Thursday 11/16 from 11am-7pm for a day of styling, shopping, and socializing!
Our team of stylists will show you how to build a sustainable wardrobe and help you find a party dress for every holiday affair.
As a way to thank you for shopping local, we're gifting you $50 off each piece!
Plus, you'll meet the women making your clothes. #happydance
With us, it's more than a pretty dress.

Can't wait to see you on Thursday!

Giving Back to our Youth

Amy, Lauren, and Edgewood CEO Lynn Dolce

A few years ago we started our Gowns that Give philanthropy program as a way to support our community. Our charity partners grew to include many of our favorite causes: The Breast Cancer Fund, The SFSPCA, The SF Marin Food Bank, Edgewood Center for Children & Families, The Trevor Project, and The Sierra Club. We’ve loved supporting these wonderful organizations, but as a small business, our contributions have also been small. 

How to Style Our Gallery Blouse

How to Style Our Gallery Blouse

The Gallery Blouse is one of our favorite, must-have wardrobe essentials. With a distinct retro sensibility and a charming, spirited bow,  this piece is playful with a bookish vibe.

Fashioned in striped poplin for versatility from day to dinner, from work to weekend - with endless styling opportunities.  Here are a few looks to get you started:

☆ charming with our denim Aline and white vintage inspired sandals

☆ plays well with denim for an elevated afterhours look

☆ poised for greatness when paired with our leggy lace pencil skirt

Step it up at work

Shop Denim Skirt

Elevate your weekend style

Shop Gallery Blouse

Add style to the wedding.

Shop Leggy Lace Skirt

Behind The Scenes: California Dreaming

Pfeiffer lace wedding dress, made in San Francisco, California by Amy Kuschel
Mingle little white dress, made in San Francisco, California by Amy Kuschel
Calistoga wedding dress, made in San Francisco, California by Amy Kuschel

Still floating on cloud nine after a dreamy shoot with Today's Bride and Modern Love Photography.

We're so thankful our California Dreaming wedding gowns will be featured in an upcoming issue of Today's Bride (stay tuned)! And, we're excited to launch the full line-up in our San Francisco flagship tomorrow!

Brides-to-be schedule your consultation now to shop our California Dreaming collection.