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The Journal

Giving Back to our Youth

Amy, Lauren, and Edgewood CEO Lynn Dolce

A few years ago we started our Gowns that Give philanthropy program as a way to support our community. Our charity partners grew to include many of our favorite causes: The Breast Cancer Fund, The SFSPCA, The SF Marin Food Bank, Edgewood Center for Children & Families, The Trevor Project, and The Sierra Club. We’ve loved supporting these wonderful organizations, but as a small business, our contributions have also been small. 

How to Style Our Gallery Blouse

How to Style Our Gallery Blouse

The Gallery Blouse is one of our favorite, must-have wardrobe essentials. With a distinct retro sensibility and a charming, spirited bow,  this piece is playful with a bookish vibe.

Fashioned in striped poplin for versatility from day to dinner, from work to weekend - with endless styling opportunities.  Here are a few looks to get you started:

☆ charming with our denim Aline and white vintage inspired sandals

☆ plays well with denim for an elevated afterhours look

☆ poised for greatness when paired with our leggy lace pencil skirt

Step it up at work

Shop Denim Skirt

Elevate your weekend style

Shop Gallery Blouse

Add style to the wedding.

Shop Leggy Lace Skirt

Behind The Scenes: California Dreaming

Pfeiffer lace wedding dress, made in San Francisco, California by Amy Kuschel
Mingle little white dress, made in San Francisco, California by Amy Kuschel
Calistoga wedding dress, made in San Francisco, California by Amy Kuschel

Still floating on cloud nine after a dreamy shoot with Today's Bride and Modern Love Photography.

We're so thankful our California Dreaming wedding gowns will be featured in an upcoming issue of Today's Bride (stay tuned)! And, we're excited to launch the full line-up in our San Francisco flagship tomorrow!

Brides-to-be schedule your consultation now to shop our California Dreaming collection.

Shop Local: Made in San Francisco

Amy Kuschel production and design studio in Union Square, San Francisco
Amy Kuschel production and design studio in Union Square, San Francisco
Amy Kuschel production and design studio in Union Square, San Francisco

There's a soul to this business of American craftsmanship - you can feel it in our workroom and (we hope) when you wear our designs. 

Each and every Amy Kuschel garment is made in San Francisco by talented, local seamstresses at our in-house studio or in neighboring workshops. Designing and pattern making, cutting, sewing, draping, and pressing...it's all done right here.  And with 17 years of experience dressing brides the world over, you might say we’re a bit obsessed with fit and quality.

California Dreaming

Pfeiffer Gown Amy Kuschel's 2017 California Dreaming collection
Amy Kuschel's 2017 California Dreaming collection
Baby Babe Gown Amy Kuschel's 2017 California Dreaming collection

Our 2017 collection is inspired by California Dreaming.

The easy, breezy vibe of our beach towns.

The glamour, intrigue, and elegance of Hollywood.

The optimism of San Francisco. Wine country: for its beauty, charm, and romance.

And the natural drama and wonder of our glorious coastlines,

calming mountains and majestic forests.

It’s a golden state - where everything is possible.

Our 2017 line-up is infused with this energy along with our signature iconic style and approachable charm.