From the Heart

Amy Kuschel San Francisco

“Let us be grateful to the people who make us happy; they are the charming gardeners who make our souls blossom.”   - Marcel Proust


I was beyond tickled when I received this beautiful photo, a gift from my very talented and lovely salon team.

The playful spirit captured in this image highlights their infallible charm.

Their smiles are genuine. Their thoughtfulness, sincere.

Lucky for me, or rather, we...these gals are the source of our strength and the heart of our business.

Thank you, ladies!  It's a pleasure to have you on our team!

Charming in Paige!

1950's Inspired Vintage Wedding Dress.

Liz, our fantastic and fashion-forward bride, said "I do" in our 1950's inspired Paige gown. Liz completed her retro-chic look with the perfect pair of peep-toes and a string of gorgeous pearls. Set in a romantically rustic location, her wedding was the ultimate vintage inspired fete.

Cheers to you and your dashing beau! xoxo


The Princess Bride

Middleton, the future Princess of Wales.

While the morning of the Royal Wedding inches closer, we are sure the excitement is mounting in every corner of the world. As Kate Middleton becomes Princess Catherine on the 29th of April, not only does she become a political leader and British Royal, but she will be undoubtedly influencing major trends in the wedding industry for decades to come.

Locally Grown at Amy Kuschel!

At Amy Kuschel, we like to treat every day like Earth Day. We pride ourselves in making our wedding gowns right here in San Francisco! It's beneficial to our brides and also eco-friendly.

The nature of our custom couture process produces less waste and builds better fitting gowns. With this hands-on approach, each bride experiences the comfort of knowing where her gown is...every step of the way!  And from beginning to end, we control the quality of each and every gown that we make.

March Madness

    March, the month of celebrating basketball play-offs and St. Patty, is full of hustle, bustle, and the eager anticipation of spring weather. Add planning a wedding to the mix, and our chillest bride could forfeit to the frenzy. Every bride deserves a few tips to relieve some of that March Madness:


The 2011 Collection, In Amy's Words

Amy Kuschel Juniper

For our 2011 Collection, I was inspired by San Francisco, this great city that we call home.

I tapped into vintage and modern aspects of San Francisco's architecture and history.      A city that is complex and layered, indulgent yet compassionate.  She's sophisticated and contemporary, romantic and balanced. The heart of our 2011 collection is filled with San Francisco